Cyclo Sportif – BWA cycling event.
Advertising project that looked at re-branding the current logo and developing new fresh and fun event promotional materials to help broaden the target audience participating and the members. Bike safety campaign was also created to run alongside the event. It encourages cyclists to stop at traffic lights, boom gates and stop signs by getting them to stop for a reason – for example a drink.
© Copyright Alison Collier Designs 2015